Crimson Communications provides a campaign solution that is tailored specifically to the client’s brand or product, that speaks to the astute consumer and propels them into action. We closely consult with the client to identify campaign goals and to determine the scope the campaign from its inception. Crimson strives for an *all-inclusive integrated marketing communications strategy to augment the client’s existing marketing and/or sales plans.
Crimson Communications is proficient in a gamut of marketing communications techniques which enables us to formulate a cohesive campaign involving one of, or combination of, the following components:
• Campaign Strategy & Implementation
• Integrated Marketing Solutions for Corporate Brands (specialising in under 35s target market)
• Media Release & Press Kit: Production and dissemination to media outlets
• Publicity: secured media coverage on TV; RADIO -commercial, community, national, state, local and regional; ONLINE; PRESS, glossy/specialist magazines, dailies; free press (street, student, local, other); and FREELANCERS who service the aforementioned.
• DJ servicing
• Promotional DVD/CD or Video Clip servicing to relevant media outlets
• Coverage via Crimson Communications assorted communiqués (website, various forms of e-newsletters, viral marketing)
• Talent/Artist handling
• Above-the Line Media Campaigns
• Below-the-Line Promotions including competitions, giveaways and ambient media
• Online/Social Marketing
• Grassroots Marketing
• Sponsorships (paid and in kind)
• Event Planning and Execution (specialising in youth brands, magazine and album launch parties; arts and entertainment functions; and film screenings and premieres)
* Subsequent to client consultation, if we identify a requirement for a particular service that we do not offer, Crimson will not hesitate to recommend a 3rd party organisation.
COLLABORATIVE COMMUNICATION
Crimson Communications is founded on the fundamental principle of collaboration. From the onset, we work together with the client to establish clear and practical goals that steer the campaign strategy and function as performance indicators. This consultative approach assures the client is regularly updated with progress reports and encourages a mutual exchange of ideas before, during and following the project in an effort to accomplish the best results for the client.
Accordingly, we can provide the client:
• Regular Progress Reports;
• Press Clippings;
• Recordings of interviews (subject to 3rd party agreement & ability); and,
• Evaluation & Feedback.
For a complimentary initial consultation, please contact us via the contact form located in the About section (found in the left hand column).
